It is a challenge, especially for the food retail industry, to reconcile issues of sustainability with consumer expectations of low prices. Sustainable agriculture is essential if we intend to leave behind a good future for our children. As a result, we are very pleased that the Schwarz Group approached us early on and offered fairly traded products throughout the country. Close cooperations like ours will make important steps for a more sustainable range of products – in the retail area as well – and will also open up new customer groups.
Here you can find out more about our management approach to sustainable assortment policy
Sustainable Raw Materials:
We will organize a more sustainable procurement process for the raw materials that are the most essential to us. For cocoa, this will be by the end of 2022 and for flowers and plants by the end of 2023. In the case of cotton as well as fish and fish products, this will be by the end of 2025. We will carry out ongoing detailed analyses for other raw materials.
of the cocoa products in the product range at Kaufland and Lidl come from sustainable sources (own brands, 2019)
Implementation and Measures
Product safety and quality is what we do each day. As experts, we know that defect-free products and clear indications of origin are essential, especially in connection with food products – it’s about nothing less than consumer health and protection from deception. In order to be able to ensure both of these, it is essential for retail companies like the Schwarz Group to be rigorously committed to providing systematic quality assurance at all stages along the food chain.
Here you can find out more about our management approach to product safety and quality
product analyses carried out for own brands in 2019
Implementation and Measures
Conscious nutrition starts with shopping. The food retail sector offers a wide range of different foods, which makes it possible for consumers to maintain a healthy, balanced diet. Retailers can make a valuable contribution in this area by reducing the amount of sugar and salt contained in their own brands. Consumer information also plays a key role in this: Appropriate and transparent labelling of products and related information campaigns by retailers can sensitize customers and help them make responsible choices from retailers’ shelves.
Here you can find out more about our management approach to customer health and conscious nutrition
We will provide our customers with greater transparency on the social, ecological, and health-related impacts of the products we sell by the end of 2025 so that they can make informed decisions. We will implement the conditions necessary for this by 2022.
reduction of sugar, salt, and fat content on average in more than 300 own brand items
reduction of sales-weighted average content added sugar and salt in the own brand assortment